At Cofertility, our team makes all the difference in how we support our members. Each month, we'll introduce you to one of the dedicated people working behind the scenes to make your experience better.
This month, we’re spotlighting Alice, a Member Advocate on our Family team with over a decade of experience in case management and patient advocacy. Before joining Cofertility, she led clinical operations at the Children’s Hospital of Philadelphia, supporting children with a genetic condition. Drawn to Cofertility’s human-centered mission, Alice brings warmth, empathy, and a steady hand to every member interaction. She’s passionate about guiding intended parents through the ups and downs of their journeys and finds deep fulfillment in building trusted relationships along the way.
Let's get to know Alice better:
Q: What drew you to working at Cofertility?
I first heard about Cofertility through a friend and was instantly drawn to the company’s mission of making egg freezing more accessible and reimagining egg donation in a more human-centered way. The uniqueness of Cofertility’s model stood out to me right away, and I felt compelled to be part of a team that’s transforming the third-party reproduction space. From my earliest conversations with team members, I could feel the passion, purpose, and energy they bring to their work and I knew I had to be part of it!
Q: Can you walk us through what a typical day looks like for you?
I have two dogs, so I start each morning by taking them out for a nice long walk. It’s my favorite part of the day and allows me to get my steps in and center myself before diving into my work. After settling in at my desk with a cup of coffee, I devote the first hour or so of my work day to catching up on emails and outlining my priorities for the day. From that point forward, my day usually consists of meeting with intended parents and Split members at different stages of their journeys, participating in team meetings, and dedicating time to working on initiatives to enhance our member experience. At Cofertility, no two days are the same, and the daily change of pace keeps me energized and on my toes.
Q: What's the most rewarding part of supporting members through their family-building process?
The immense amount of trust that members place in us as Member Advocates is sacred, and it’s incredibly rewarding to me to be able to support people through their tough moments and celebrate their wins alongside them. Building these meaningful relationships is the absolute best part of this role.
Q: Is there a particular member story that has stuck with you?
One of my Split members was in the middle of her cycle last year and about to fly to the intended parents’ clinic when her flight (and most other flights that day) were grounded due to weather conditions. There was a very good chance her cycle would be cancelled if she couldn’t fly out that night. I immediately reached out to the intended parents and the clinic to make them aware, and we all put our heads together to figure out a plan. We started calling clinics local to her to see if they could continue her care plan the following day if need be, and looked into flights that would go to other nearby airports, where she could rent a car and drive the rest of the way to her destination. We ultimately got very lucky and a last minute seat opened up on a flight out that night, and we were able to continue her cycle as planned. While this is an extreme example, I think it highlights the collaborative nature of the egg donation process. All parties (the Split member, clinic, intended parents, and me) were deeply invested in this journey and willing to move mountains to ensure things kept moving forward smoothly.
Q: How do you approach supporting members who might be feeling anxious or uncertain?
I think my listening skills are one of my top strengths, and it’s important for me to ensure that a member who’s feeling anxious or uncertain feels heard and understood. Taking the time to listen can help to get to the root of the anxiety or uncertainty, and give us a starting point to work through it. I am also a very firm believer that knowledge is power, and it’s one of the greatest tools we have to combat these feelings. Providing resources to members who are feeling anxious can be a huge help.
Q: What's one thing you wish more people knew about egg donation?
I wish more people knew how thoughtful and intentional the egg donation process can be. The amount of care and compassion that I see intended parents show to their donor and donors to the intended parents is amazing.
Q: If you could give one piece of advice to someone just starting their family-building process, what would it be?
I think the best piece of advice I would give is to expect the unexpected, and try to take it one day at a time. Family-building journeys are not always linear and it’s normal to encounter unexpected twists and turns along the way. Focusing on the next step rather than the entire path ahead can make your journey feel more manageable and less overwhelming. I’ve heard feedback from so many intended parents that their journeys did not look at all like they expected, but in hindsight, they can’t imagine things unfolding any other way.
Q: Outside of work, what do you enjoy doing?
In my spare time, I love to connect with my friends and family, explore new spots in the city (I’m based in Philadelphia), and travel as much as I can. When the weather is nice, I love to take my dogs for weekend adventures and explore hiking trails outside of the city. I’m also an amateur baker and love testing out new recipes.
Q: How do you practice self-care while supporting members through emotional moments?
This is one of the hardest things for me as I am an empathetic person and really feel for my members. In these tough moments, I usually try to step away from my desk for a few minutes to clear my head and regroup. Taking time to talk things over with a teammate is also immensely helpful - we are all really supportive of one another and know how tough these emotional moments can be. After I’ve had a little time to process, I usually dive back into problem-solving mode and try to figure out ways to support the member moving forward.
Q: What's one of your proudest moments as a Member Advocate?
My proudest moment as a Member Advocate was when the first set of intended parents I worked with welcomed their baby into the world. My heart absolutely burst with joy when I heard the news, and I felt deeply honored to have played even a small role in their journey to that moment. I look forward to sharing that same joy with many more intended parents in the future.
Brittany Izrailov
Brittany is an experience-obsessed leader, bringing her background in creating seamless, human-centered consumer experiences to healthcare. Brittany previously led product, brand, and experience at health & wellness brand Care/of, focusing on creating a seamless and delightful end-to-end journey for women hoping to take better care of their health. Her passion for reproductive health is deeply personal—shaped by her own experience as a patient, and her journey to becoming a mom. She started her career at Bain & Company and holds an MBA from Stanford and a BS from Wharton.
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