Rachel Liverman
Rachel Liverman is the Founder and CEO of Glowbar, a skincare concept disrupting the spa industry with no-fluff 30-minute, customized and solution-oriented treatments at $75. As a third-generation esthetician, Liverman struggled to find an effective, accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians. She channeled her multigenerational knowledge in skincare into creating a solution and decided to work with the first accredited esthetics school in the country (founded by her grandmother and now owned by her mother), The Catherine Hinds Institute of Esthetics, to research consumer and esthetician challenges before officially launching Glowbar in June 2019. While her grandmother pioneered professional skincare, Liverman is now reinventing it by developing approachable facial treatments and an aesthetically designed algorithm that eliminates consumer anxiety, overwhelming treatment menus, and the need for expensive add-ons. Since the launch, Liverman and Glowbar have been featured in Forbes, Glamour, ELLE, New York Magazine's The Cut, and Byrdie among several others.
Prior to launching Glowbar, Liverman worked up the ranks in the beauty industry for ten years. She was one of the first employees to launch the beauty subscription box disrupter, Birchbox, and played a crucial role in growing the internal team from 15 employees to 300, expanding the brand’s international presence, in addition to building a $40 million e-commerce business over three years. Following her tenure at Birchbox, Liverman was a consultant with Stila and Eyeko prior to running Business Development at Beautyblender for three years.
Recently, Liverman froze her eggs — and now encourages every woman to empower themselves by learning more about this option.
Education:
-Bachelor of Science in Management (BSM) from Tulane University's A.B. Freeman School of Business