In an industry that has experienced relatively little change since its inception, Cofertility’s approach to egg freezing and egg donation is drawing attention from leaders across business, media, sports, and venture capital. These voices share a common interest in expanding access, improving ethics, and bringing innovation to fertility care.
From major media outlets to professional athletes and venture investors, independent observers have highlighted Cofertility’s model as a meaningful shift in how fertility care can work. Together, their perspectives reflect a broader conversation about how to modernize systems that have long remained unchanged.
Below, explore what journalists, investors, and advocates are saying about Cofertility’s egg sharing model and its potential to better support intended parents and donors alike.
The early days: national outlets identify Cofertility as a game-changer
National outlets quickly took notice of Cofertility’s unique approach to egg freezing and donation. In 2023, Women’s Health, Entrepreneur, and Bustle all reported on the company’s “radical new approach to egg freezing.”
Since then, the conversation has continued to grow.
In January 2024, Marie Claire described Cofertility as a meaningful disruptor in the egg freezing and donation industry, writing:
“Cofertility has brought together egg freezing and egg donation at scale for the first time by creating two digital platforms that allow qualifying women to retrieve, freeze, and store half their eggs for free when they donate half of their eggs to a family who can’t otherwise conceive.”
Goop also highlighted Cofertility as one of the best egg freezing and donation services:
“Cofertility offers services that are designed to help women freeze, donate, and receive donated eggs, creating an innovative approach for sharing eggs. If you donate half your eggs, you can freeze and store them free of charge for up to 10 years. If not, there are other egg freezing options, too. And if you’re looking for an egg donor, Cofertility has services to help you match with one.”
Key leaders amplify Cofertility’s mission
In early 2025, Cofertility made headlines with its award-winning Level the Playing Field campaign, drawing attention from outlets including Forbes, Marie Claire, and The Cut.
The campaign highlighted a critical issue: many women athletes face structural barriers when trying to balance elite careers with family-building decisions.
The initiative gained support from prominent athletes including tennis champion and Cofertility investor Maria Sharapova and Olympian Alysia Montaño, helping bring greater visibility to fertility challenges in professional sports.
In March 2025, Forbes profiled Cofertility CEO Lauren Makler alongside Sharapova and Montaño:
“What do CEO Lauren Makler, entrepreneur and Olympic athlete Alysia Montaño, and tennis great Maria Sharapova all have in common? Through the recent Level the Playing Field campaign, each one of them is helping to fill the gaps that female athletes face when planning and building their families.”
The article further highlighted the broader goals of the campaign:
“But bringing awareness to this issue and educating athletes about their options is just one part of what the Level the Playing Field campaign hopes to inspire; it also wants to bring about systematic change, such as contract language that protects and supports female athletes.”
“Without companies like Cofertility… there might not be what Ms. Montaño called ‘a voice lending itself to understand the needs of female-bodied individuals, let alone understanding the needs of a mother or parent within the sports industry.’”
The Cut also featured Montaño discussing the need to make space for motherhood in professional sports:
“‘Women are dismissed, undervalued, or erased altogether from opportunities that they had worked for — all only because motherhood is now added to their resume,’ Montaño says. &Mother [now For All Mothers] teamed up with egg-freezing and donation company Cofertility for its latest campaign, ‘Level the Playing Field,’ which promotes fertility freedom for women in sports and highlights the barriers they face when it comes to balancing their careers with building a family.”
Cofertility’s funding momentum draws investor attention
Beyond cultural impact, Cofertility has also attracted strong support from investors focused on innovation in healthcare.
Following Cofertility’s $7.25 million Series A funding round in April 2025, FutureFemHealth reported on the raise led by Next Ventures and Offline Ventures, with participation from Initialized, Arkitekt, Foreground, Gratitude Railroad, How Women Invest, Gaingels, and Everywhere VC.
Mel Strong, General Partner at Next Ventures, said of the investment:
“At Next Ventures, we’re focused on empowering people to live more capable lives through whole-person care solutions, and we’re proud to support Cofertility’s unique model of integrating egg freezing with an innovative egg-sharing approach, expanding donor access, increasing quality and diversity, and aligning incentives in a way that benefits both donors and intended parents.”
Maria Sharapova’s investment in Cofertility was also highlighted in Vogue, where she spoke about the importance of making fertility options more accessible:
“Biological clocks — and the fear of fleeting fertility — can weigh heavily on a woman’s mind, athlete or not. That’s why Sharapova was excited to invest in Cofertility — to both start conversations about fertility, and also remove the highest barrier to entry when it comes to freezing your eggs: finances.”
Additional coverage of Cofertility’s funding round appeared in FemTech Insider, TechCrunch, and Forbes, underscoring growing investor interest in new models for fertility care.
Learn more about Cofertility
Cofertility’s Split program is designed to make egg freezing more accessible. Through the program, women can freeze their eggs for free when they share half of the eggs retrieved with intended parents who cannot otherwise conceive.
If you are considering egg freezing and want to see if you may qualify for the Split program, you can take the Cofertility quiz here.
For intended parents seeking egg donation, you can also explore Cofertility’s egg donor platform to learn more about the available donor community and how the matching process works.
